Exclusivity or non-exclusivity in promoting your activities on the Internet?

Manawa regularly receives more and more questions from outdoor professionals about exclusivity. Some want exclusivity on the website, others want to give it to us because they are satisfied with our services or want to negotiate a commission, and some even refuse to promote their activities on Manawa.com because they have given exclusivity to another internet retailer.

To get straight to the point, I'll obviously be giving more details afterwards, but Manawa never gives or asks for exclusivity!

Why doesn't Manawa offer exclusivity?

The Manawa.com website is an activity booking site based on a marketplace model and, like your local town centre market, our priority is for customers to discover and choose what suits them from all the best local produce. At Manawa we replace fruit and vegetables with rafting and paragliding 😉

Reasons why we don't offer exclusivity

• Offer a representative range of things to do in the destination

On Manawa, customers should be able to discover all the best things to do in the destination so they can choose the activity that best suits their desires and expectations.

• Giving customers a choice because every activity is different

Two professionals offering the same rafting trip can have many differences. Customers should therefore be able to choose what they prefer, based on the description of the activity, the photos, the way the activity is run, customer reviews and prices. We're finding that changing rooms and dry suits are increasingly popular with rafting customers.

• Having stock

We need as much stock as possible so that customers can book your activities. It's important for us to have professionals open before and after the high season to promote the destination over a wider season, but also to have partners capable of managing the high volumes of the high season.

• Not being dependent

We can't afford to be dependent. As a booking site, our customers expect to be able to do the activity they are discovering with us. If one of our partners can no longer operate for whatever reason, we need to be able to offer our customers other solutions.

• Increase the conversion rate of destinations

We have found that comparison shopping is becoming an increasingly important part of the online shopping experience. If a customer only finds one sled dog activity in Montreal, they may leave the site to compare. By offering them several activities in the region, they stay on Manawa.com and can choose directly.

• Reduce our marketing acquisition costs

We do a lot of paid marketing so that customers come to the Manawa. com pages to find out about the activities of our partners. So it's in our interest to have the right activity for our customers.

Just to clarify, our aim is obviously not to have 5 surf schools on the same beach, but rather to have the 2 best schools on the beach so that we can meet all the expectations of our customers who want to discover surfing!

Why shouldn't you give exclusivity?

At Manawa, we believe that outdoor and adventure activities should be seen and promoted through every possible channel. The priority for all of us in the industry should not be to take all existing customers, but rather to ensure that we attract as many new customers as possible!

What's more, if you compare us to the others, you'll realise that Manawa is the best booking website to sell and promote your outdoor and adventure activities in the world 😁

Reasons why you shouldn't give exclusivity for your activities

• Diversification of partnerships

By not giving exclusivity to a single partner, your company can diversify its commercial relationships and reduce the risk of dependence on a single reseller. At Manawa, we estimate that you will be able to generate an additional 5-15% in sales alone.

• Increasing opportunities

By leaving the door open to several potential partners, you can maximise your opportunities for collaboration, expansion and growth. In today's business sector, no two resellers work in exactly the same way.

• Risk reduction

Not granting exclusivity can also help to reduce the risks associated with dependence on a single partner, particularly in the event of bankruptcy, litigation or unforeseen changes. We have heard of several cases where partners have lost X% of their turnover following the closure of one of their resellers.

• Encouraging competition

By encouraging competition between different partners, you will force your resellers (including Manawa) to stimulate innovation, improve the quality of services and products, and obtain better results to promote your activities.

• Freedom and flexibility

By not committing exclusively to a single partner, you retain greater flexibility to adjust your commercial strategy in line with market developments and circumstances.

Our recommendation is not to work with everyone, but to take the time to try out what suits you best and, above all, not to become dependent on one, or even all, of your resellers.

If you are already a partner, please write directly to your regional manager. If you are not yet a partner and would like to find out more about Manawa, you can also request a contact: Become a partner.